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welcome to mitchel design welcome to mitchel design

ERICSSON TAKES TECHNOLOGY seriously. That’s why their Swedish headquarters used Mitchel Design to edit and copywrite their English-language technology texts. They have fancy names for these things, like white sheets and core messages. But in the end, it’s all about conveying important technical information to the consumer in the simplest way possible. We did such a good job, they signed us up to do their in-house departmental newsletter.

We even got the nod to design a kit of core messages. That went so well that we were given a point-of-sale brochure to design. We earned kudos for that too.

Over time, a big bad conglomerate whose name starts with an S and ends with a Y entered the picture, and personalized regional design firms were out. That was fine with us. After all, you can take Helvetica and stock photos only so far.