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welcome to mitchel design
HANSABANK IS THE LARGEST bank in the Baltics, spanning Latvia, Lithuania and Estonia. It underwent a major rebrand in 2001 and needed a slogan to head its new international advertising campaign.

Hansabank's advertising company, Leo Burnett, brought the job to us, because, well, no one in the Baltics writes advertising copy better than we do. We worked with Leo Burnett's simple visual concept and crafted the crowning slogan for the campaign.

The resulting ad became more than an ad: it represented Hansabank not only in international newspapers such as the Financial Times, but also on billboards across the region. The campaign appeared across the Baltics for more than three years, demonstrating virtually unheard-of longevity.