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welcome to mitchel design welcome to mitchel design
THE MOVIE TELLS THE TALE of an elderly man trying to fight in the US court system for his past-due life insurance claims from the Holocaust. The question from the producer is do we want to design the promo for free?

Two words: yes, please.

This fantastic indie documentary touched our hearts and our minds. And we felt its promo deserved a little more visual impact than a blurry screen shot with the title pasted on top. Using one of our favorite masters, Saul Bass, as inspiration, we created a poster concept that would help the potential viewer understand that the film deals with the rigidity of insurance law and gruesomeness of the Holocaust.

The poster graced the walls of many a film festival, and the same graphic was used for other promotional purposes, including the film’s DVD box.